Building brand awareness often
takes an integrated communications approach. The
power of well-designed visual communications coupled
with the frequency and reach of a strategic media
plan can “imprint” your message into
your prospect’s mind. Emerald City uses
“out-of-the-box” thinking and creative
graphic design to build memorable brand messages.
Our
Work
When Your Asphalt is on
the Line…Count on Pine.
Pine Instrument is a leading manufacturer
of asphalt testing equipment located in Grove
City, PA. Emerald City introduced an aggressive
advertising campaign designed to create awareness
of the company’s new products with eye-catching
brand names and graphics that created continuity.
These themes have been consistent throughout all
of the company’s sale materials and trade
show promotions. Today Pine is one of the most
well-known and respected engineering and design
firms in the asphalt testing space.
Lead Generation Key to
Growth
Nationally franchised vitamin
and supplement retail chain The Nutrition Club
had aggressive growth plans tomore than
100 stores in one year. The key to growth was
attracting leads from individuals interested in
owning a Nutrition Club. Emerald City developed
The Healthy, Wealthy & Wise™
print and online advertising campaign. Appealing
graphics and text that indicated to the reader
that “You Already Belong™” promoted
a sense of family that resonated with the target
audience. The program attracted more than 600
franchise leads in a four-month period and was
featured in Franchise Magazine.
